Tata Nano - A Case Study

The Tata Nano - A Case Study is INTERACTIVE, GAMIFIED and free: make seven make-or-break decisions on India's ₹1 lakh car. The Tata Nano became one of the most talked-about product launches in Indian business history. It also became one of its most studied failures. In this free interactive case study, you don't just read the story. You live it. You make seven real decisions the Tata team faced, from pricing to the launch, from the marketing to the first fires. After each choice you see what really happened, learn the big idea behind it, and can explore "What if…?" alternatives with no penalty. Along the way you test your gut feeling about what the Nano needed, guess its real cost with the price slider, pick an ad campaign in the Ad Lab, and take on a three-part Boss Round where startup crises echo the Nano's lessons. You earn XP, badges and a rank, from Trainee Strategist to Chairman's Advisor. Narrated by the RGenie voice. Free, with a certificate in your learner profile. No business, portfolio or prior knowledge is needed to begin. Note: figures and scenarios in the course are for learning. Business content is general information only, not advice.

Level: Beginner

Language: English

Duration: 0 Hours

Category: Workplace Matters